2019 New Year's Update

Happy new year!

As we enter the new year and get all our planning together, I wanted to take a moment to put together an update for the new year to clue you in on what you can expect from JC Grooming.

The new year is always an exciting time since it marks a new start – a chance to prioritize new endeavors and make changes. To turn a new page in the book of your life, so to speak. Of course, most of us do this individually and we’re well aware of what needs to be done and we set out to do it. However, as a business owner, there’s a lot more that goes into it. I have my personal motivations for which I set my own goals, but I’m also in charge of setting a direction for JC Grooming and our team for the new year as well. These choices and decisions have an impact on more than just myself, so I feel the need to share them with you and everyone else who has a stake in our decisions.

This will be our first full year under the name JC Grooming. Last year we decided on a change to set a more solid direction and really bring ourselves together to make it clear who we are and what we stand for. We will stay true to our company values of Courtesy, Chivalry and Honor and use them as our guiding principles with very decision we make.

Our biggest focus in 2019 will be your experience as a customer. We want to provide as much value as possible to you from every angle, through consistent delivery of quality content, incredible products and unsurpassed customer service. I’ll take a moment to briefly break down what each of these areas mean to for you:

Quality Content

We distributed a lot of content in 2018. We published over 25 informational videos to YouTube and over 50 blog articles to teach about beard growth, beard care, the bearded lifestyle and many other topics. In 2019, we will be creating more content with more consistency so you know exactly what to expect from us and when. We’ve also invested in upgraded equipment to make our videos more pleasant to watch and all of our photos nice and crispy clear.

Every week, we’ll be uploading videos to YouTube (subscribe here) and posting new articles to our blog. We’ll also be more consistent on social media so you can interact with us daily and get to know us a bit better (Follow us on Facebook and Instagram).

Incredible Products

This is the part that gets us (and probably you) the most excited. Throughout 2018 we streamlined our processes, refined formulas and continuously upgraded our quality to achieve a consistently mind-blowing product that will blow you away every time you use it, that won’t vary from purchase to purchase.

Now that we’ve got a solid foundation, 2019 is all about new products. We started it off with our limited release winter blend, Apricity, and we’re not even close to stopping. In February you can expect a line of new additions to the family, with new releases every 2-3 months after that. This includes everything from brand new products to new scents of the products we currently carry. We’ll also be restructuring our grooming kits to offer more affordable options for multi-product purchases. If you join our newsletter, you’ll get first access to all these items at reduced rates. You can join using the form at the bottom of this page.

Unsurpassed Customer Service

This is the area of our business that we’ve been the most proud of since day 1. Every customer deserves and is given our full attention. Whether it’s a question, a concern or simply a quick hello, we respond to everyone no matter what, and we do everything in our power to ensure you walk away from your experience with us pleased every time. We’re so confident you’re going to love every aspect of your experience with us that we offer a no questions asked free return or exchange on every purchase, no matter what.

In 2019, we’ll continue this focus and as we grow we’ll make sure we’re fully staffed to have someone on hand to answer your queries any time.

I really appreciate you taking the time to read this, and I hope you’re as excited as I am to get the new year started. We’d love to welcome you as a part of our journey. All of our social links can be found below as well as a form to join our newsletter and become a part of the JC Grooming family.


Jack Scrimshire
JC Grooming

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